Flood Precast is recognised as one of the largest precast concrete manufacturers in Ireland. Their work spans a range of sectors across Ireland and the UK. Flood Precast delivers effective engineered solutions every time with no compromise on design and finish.

The Brief: 
As an established brand with over 75 years history Flood had huge value and goodwill in their identity. There was a need however to give a contemporary edge to the brand and establish a consistent style of design and tone of voice across all visual media. The expansion of the business into international markets and increased competition necessitated this process.
What We Did: 
Graphic Index conducted a brand audit and competitive analysis to examine the Flood brand. We redesigned the identity building on the strengths of the existing brand. This work laid the platform for design and implementation of a new corporate identity involving sales and promotional literature and website design. The brand style and colour scheme was also extended to the interior design of Flood Precast’s head offices.

View their new website design at http://floodprecast.co.uk/