Kentek Systems are manufacturers of recycling screening equipment

The Brief: 

Kentek required a strong distinctive brand style to help position them successfully in a competitive market. Considerations included the colour scheme for the products and a logo that would have high impact and a strong recognition factor.

What We Did: 

We engaged in competitive analysis of the market internationally to establish a comprehensive picture of the brand environment. We then consulted with Kentek Systems to build a moodboard of styles, graphic devices, and a language that would communicate their core message and be distinctive and memorable. We designed a logo and established a design system for product decals, brochures, trade advertisements and stationery.