Carraig Candles are manufacturers and suppliers of handmade candles.
The Brief:
As a new business entering the market Carraig Candles asked us to help them develop a brand image that could stand up with the more established players in the market. They wished to promote two distinct product lines: Carraig Bán premium brand and White Rock Candles as an economy brand.
What We Did:
Graphic Index initially consulted with the business owners to understand the business story and the reasons behind the names. This laid the basis for the logo concepts and styling. We then developed the “White Rock Strand” story to create the business logo, the premium logo, economy logo and all associated promotional and packaging material.