Island Farm Foods is a family-run organic farm, set up in 2007 in the heart of the midlands. The farm sells organic meat and other food products direct to the public.

The Brief:

The farm needed a brand identity that would work across various mediums including advertising, promotional items and packaging. They required a logo design that would be personal and suitably reflect the organic nature of their produce.

What We Did:

Through close consultation and a site visit with Island Farm Foods, we worked on developing concepts to create a logo. An abundance of mature trees on the farm, and particularly the one at the entrance, prompted the idea for the eventual logo. We worked with the negative space to incorporate the animals into the logo. Once we had refined the design, we rolled it out onto a pull-up banner, business cards, brochures and packaging that share a common style. They look fresh, natural and suggest good food and a healthy lifestyle.