Singer songwriter Wayne Brennan released his highly anticipated 2nd studio album titled ‘Live, Love, Sing and Dance’ in April 2014. It is a collection of beautiful moments, situations and feelings from some of the most beautiful Islands on Earth. The album is an ode to living life to the full.

The Brief:
The songs on this new album were written (during an extended 2 year trip around the world) on the Island of Fuerteventura in the Canaries, the Island of Bali in Indonesia, the Islands of Koh Lanta and Koh Phangan in Thailand, the Island of Ponza in Italy, Barry Island in Wales, London and finishing off in his ‘home Island’ of Ireland.
Wayne’s vision for the Album design was a visual interpretation of this journey. The brief was quite open and allowed us to develop a style and tone that could represent his words and music across a variety of platforms. The range of collateral included album cover, inlay booklet, launch material, website design and social media graphics.
What We Did:
We listened to Wayne’s music and read his lyrics to get a feel for where he was coming from and to understand his journey. We then experimented with some visual concepts to suggest the theme of the album. It was a breath of fresh air to work with such a creative client and share ideas. The travel theme of the artwork was enhanced by the wonderful photos of Jon Hernandez. We developed a design theme and identity that would be consistent across all the applications required.